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Sending Email at Right Time

May 8, 2010

One of the most important aspect of email marketing is scheduling of the email delivery. The following are my experience

1. Never send an email on weekend, your email will be part of hundreds of emails that the user receive. Its most likely the user will preferred to read the emails that looks like important from subject line.

2. Never send an email on Monday. The user will already be busy for planning the week ahead so chances of ignoring the email is high.

3. Never send an email at overnight as the user will read the email at morning with others so the point 1 becomes applicable.

4. Send an email sometime mid of the week around 12:00 pm – 4:00 pm. As the user is most probably on desk and have already replied to the necessary and important emails. Also the new email popups will ensure the user pays attention to the email.

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