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Planning a Marketing Campaign

May 3, 2010

he following should be considered for planning a marketing campaign

a. Brief your marketing team about the overall objective of the campaign and what is expected from the each individual involved in the campaign. Collaborative tools will be good aid to any Campaign Manager.

b. Allocate Budgets for the campaign. Also ensure you have good tool to track this budgetary allocation to different part of the campaign in a granular level.

c. Do a complete resource allocation upfront.

d. Develop a contingency plan, you should always have Plan-B for the campaign. This allows to analyze the risk factors and mitigate the risks in future.

e. Publish the plan to the team and the stakeholder so that there is complete transparency about the campaign.

Check out more about it on One-One Marketing Solution

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