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What is lacking in current Email Marketing Tool?

April 22, 2010

There is plethora of email marketing tool in the web world. When you start looking for one there are too many available. So to make a decision about what to choose becomes very difficult. Some of the experience that I had in past using couple of these tools are

  1. They don’ t have great segmentation facility.
  2. No post campaign analytics.

I had this requirement to blast emails for cross-sell/up-sell campaign for my existing campaign. Here I need to segment my existing customer base based on products. The only thing I could do was upload an excel for a product and then blast an email. This basically means the entire segmentation cum filtering have to be done outside the system. The system only accepts the list and no filterting further. This was too much of work. This is where I see Assetlink Campaign Management providing a great flexibility for marketing guys to properly segment the customer base within the tool instead of outside the tool.

Secondly about the post campaign analytics, the Assetlink provides the best dashboard for email marketing campaign that someone has ever seen in recent times. I’m not including the enterprise solution which are hosted on premise but the SaaS model. In this vertical the solution is providing an in depth analytical details that any marketing person can imagine in an online tool. Let me add a screenshot below

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